Involve Nepal

A non-profit needed an identity to solidify their presence and begin fundraising.

Solution

‘Involve to evolve’. The charity includes the local people in everything that they do. To symbolise this unity between two groups, two colours overlap to create a third. This core idea is echoed in the logo with the ‘V’ and ‘A’ aligning to create two facing arrows. The same forms are repeated in the layouts creating a cohesive dynamic.