Divyarup

A fresh identity for a Brazilian band.

Solution

‘Brazilian groove innovators’. Whilst watching the band perform live it was evident that the identity needed to convey human joyfulness. The music makes you dance so it made sense to make the letters dance too. The band cover lots of genres and often experiment. This led to a hand-lettered approach where each letter is free to change shape and interact with one another. A touch of three-dimensionality reflects the human form, whilst an energetic green was chosen to contrast a night-sky blue.